3 reasons a unified CRM simplifies

Throughout the last year, organisations both large and small have made the decision to take their operations to the cloud. Teams that used to work collaboratively in the office are now performing these tasks at their homes. The United States Census Bureau data highlights that one-third of U.S households work from home more often than before the global COVID-19 pandemic. 

Although some employees and teams are comfortable with this change, others are experiencing challenges working from home. Organisations have been undertaking permanent or partial shifts to a remote workforce, which has meant best-in-class technology is now more important than ever. 

Challenges of remote working 

Information silos

Although there are countless advantages to cloud-based systems, managing critical business information in department-specific web applications can also cause data silos. It becomes challenging to gain a comprehensive insight into the customer journey and link together data points to measure business performance when the system for marketing campaigns is different from that for deals and reporting. 

Terrible communication

Remote teams who have business information across different systems can end up spending more time having conversations about how to get data from point A to point B instead of having conversations that are focused on gaining and serving customers.

How a unified CRM solves many remote work challenges

Organisations often try to alleviate remote work challenges by using the tools they use to build CRM integrations. Although this method is feasible, it comes with disadvantages. Each team member must handle multiple usernames, passwords, login URLs, and user interfaces. Data synchronization takes time to configure and is often interrupted, which means that someone must fix them. Moreover, massive security risks are introduced when maintaining customer data in too many places.A unified CRM for sales and marketing, means employees spend less time switching between systems and spend their time delivering business value. Here are 3 reasons why a unified CRM is the best choice for remote teams.

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