Convert Buyers on LinkedIn

Digital marketers from B2B organisations must apply content marketing and paid advertising techniquies and support employee advocacy on the professional business network. This guide helps you to engage and convert buyers on LinkedIn.

Key Takeaways

• Develop a playbook for the company's LinkedIn presence, describing branding guidelines and company best practices
• Leverage LinkedIn's powerful targeting capabilities to develop audience segments
• Evaluate your current content assets to understand which would be appropriate for use on social media.