 
A secure environment where sellers can create differentiated stories and personalized interactions that support buyers throughout their decision-making process.
Artificial intelligence that detects and interprets human emotional signals. Sources can include text (natural language processing and sentiment analysis), audio (voice emotion AI), video (facial movement analysis, gait analysis and physiological signals)
extract and process data from both spoken speech (e.g. phone calls and voice assistants) and typed speech (e.g. customer service chatbots).
Interoperate across different marketing and sales data and content resources using Knowledge Graphs, built with Linked Data and semantic technologies
extended planning and analysis (xP&A) extends the use of financial planning and analysis principles, tools, data models and processes to non-finance departments throughout an enterprise.
segment customers and clients and tailor products according to their needs and preferences, Using AI to suggest the best channel to use to distribute and advertise the product.