Proven, Customizable Social Selling and Pipeline Development Curriculum for B2B Sales Teams
Built on 10+ years of training sellers at 600+ companies globally.
Explore the programs, customization capability, ongoing updates and support to drive adoption.
Two Programs for Prospecting and Social Selling
PYPE Selling
Give sellers a repeatable system for self-generating pipeline with an outbound motion.
Help sellers prioritize accounts, identify multiple contacts and points of entry, develop tailored outreach, and improve their approach through ongoing evaluation.
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Core Section |
Learning Outcome |
|---|---|
|
Prioritize |
Combine account signals and context to select accounts and establish prospecting priorities. |
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Yield |
Map relevant stakeholders, expand contact coverage, and develop an account entry plan. |
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Prospect |
Create relevant messaging and a coordinated approach to engagement and follow up. |
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Evaluate |
Review results, reassess accounts, and update the prospecting plan. |
Program Details
Who it is for
Account Executives, Account Managers, Account Directors, Customer Success Managers (tasked with account expansion) and other sellers responsible for creating opportunities within target accounts.
Languages
Available in up to 10 languages.
Tools and platforms covered
LinkedIn, LinkedIn Sales Navigator plus any other internal tools you have.
Delivery options
On demand, live virtual, live in-person.
Where the curriculum lives
Deployed through your organization’s existing learning environment, subject to agreed technical requirements.
Time commitment
8 hours max (3-4 hours for the on demand curriculum and 2-4 hours for application)
Prerequisites
Basic knowledge of how to navigate and operate LinkedIn and/or LinkedIn Sales Navigator.
Social Selling Mastery
Help sellers build inbound pipeline with credibility, visibility, and buyer relationships.
Give sellers a structured approach to developing a professional presence relevant to buyers, sharing useful content, and growing a network connected to their business priorities.
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Core Section |
Learning Outcome |
|---|---|
|
Build Your Brand |
Develop a professional profile that communicates relevant expertise and value to buyers. |
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Boost Brand with Content |
Create and curate content that demonstrates expertise and encourages meaningful engagement. |
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Scale Your Network |
Identify relevant connections and develop a purposeful approach to relationship building. |
Program Details
Who it is for
Account Executives, Account Managers, Customer Success Managers, SDRs, BDRs, Pre-Sales / Sales Engineers, Channel / Partner Managers, Sales Leadership.
Languages
Available in a selected mix of up to 10 languages.
Tools and platforms covered
LinkedIn + choices of X, Facebook, XING, WhatsApp, WeChat, LINE.
Delivery options
On demand, live virtual, live in-person.
Where the curriculum lives
Deployed through your organization’s existing learning environment, subject to agreed technical requirements.
Time commitment
6 hours max (up to 4 hours in learning and up to 2 hours in application)
Prerequisites
Basic knowledge of how to navigate and operate LinkedIn and other regional social platforms per needs.
Every Program Includes Preparation, Practical Assignments, and Certification
Give learners a clear starting point, opportunities to apply each module, and resources they can continue using.
Welcome & Prework
Introduce the program, establish expectations, and prepare the tools and information learners will use throughout the course.
Practical Assignments
Every core module ends with a practical assignment. Sellers apply the learning to their own accounts, messaging, content, or relationships.
Summary & Certification
Bring the learning together, establish next steps, and complete the agreed certification requirements.
Course Resource Guide
Access prompts, assets, templates, downloadables, and assignment resources in one place, during the program and afterward.
Train the Trainer for Internal Capability
Equip your facilitators to deliver the curriculum with confidence.
Give your internal team access to both the course materials and the thinking behind their delivery.
The Train the Trainer package includes a Resource Guide tailored for facilitators, course assets, and recorded live delivery sessions. Commentary explains why particular words, talk tracks, and teaching approaches are used.
Recorded Delivery
Observe how the curriculum is explained and applied in a live session.
Live Coaching
Understand the reasoning behind the delivery, not simply what to say.
Co-Facilitation
We’ll join you to co-facilitate sessions to boost morale and provide support as needed.
Optional Managed Learner Support
Your team can deliver the program while we support the learners.
Add support for practical application and certification without assigning every review and learner question to your internal team.
Assignment Review
Review of submitted work with feedback on practical application.
Daily Office Hours
Scheduled access for questions, clarification, and help applying the curriculum.
Certification Administration
Assessment of required submissions and issuance of certifications.
Configured for Your Business and Kept Current.
Tailor the curriculum to your sales process, learner roles, terminology, technology, examples, and brand.
Support large / global revenue teams with regional adaptations, relevant platform guidance, and selected languages. Ongoing updates help keep the curriculum relevant as platforms, buyer behavior, and selling practices change.
Sales process
Learner roles
Terminology
Technology
Examples
Brand
FAQ
Review the Curriculum With Us.
Explore the course outlines, sample assignments, and Resource Guides. Discuss how the programs can be configured, delivered, and supported within your organization.
Proven curriculum, configured to your business, built for application and adoption.